Many times as someone who markets online, we forget the world around us. We get so busy at being online, making capture pages, connecting with others online, but we do not do anything offline. This can be a huge mistake.

We often hear the words offline marketing, and we get the idea of going to the mall talking to any stranger within 3 feet of us (sometimes called the 3-foot rule), chasing our family and friends, and passing out flyers in stores. Basically trying to drag anyone we can into our business. Some people can make this work. However, it is very hard to duplicate.