Basics of Marketing: Copy

Resources:
The Gary Halbert Letter

Hi everyone. I am stuck in traffic here in Northern Virginia as I go to my English Class tonight. This happens a a lot in this area. We talked about what copy is and why it is so important to the internet marketer. Now I will give you three ways to improve your copy, and all of these are free. See you on the other side of the intro.

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Resources:

Michael Fortin
Michael Rasmussen: Email Promos Exposed
John Carlton
The Gary Halbert Letter
The Copywriter’s Guild

We have been through the capture page, the autoresponder, the list and building a relationships with those on the list. We are almost at the point of going to all the fun stuff, that is marketing. Before we get to that point, I want to share with you a skill you will have to develop.

Hi my friend, Mole J here. I hope you are having a fantastic day.

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The Basics Of Marketing: The List

Have you ever wondered what is a list and is there money there? That is what we will discuss today and why the saying “The money is in the list” is a little misleading.

Hi my friend, Mole here. I hope you are having a great day. Lets take a look at your list.

The database of names, e-mails, and telephone numbers of people in your autoresponder is you list.

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The Basics Of Marketing: Autoresponders

We have looked at the marketing funnel and the first step of this, capture pages. Now lets look at the second step. This is autoresponders.

Hi friend, Mole J here. I hope you are having a good day. What we will talk about today is autoresponders.

An autoresponder is just a program that keeps a database of those who have come to your capture pages and entered their information. This is also called a list. The most popular autoresponders are Aweber, Getresponse, Constant Contact, and icontact.

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The Basics of Marketing: Capture Pages

So, we have talked about the marketing funnel. Lets look at the individual parts of it. Today it will be the capture page.

Hi everyone. Mole J here. I hope you are having a great Friday and you have an exciting weekend planned.

Everything starts with marketing, however we must have a website to send people to. This is your capture page, some call this a squeeze page. No matter what you call the main purpose of a capture page is get the person to enter their name, e-mail, and phone number.

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