Basics of Marketing: Copy

Resources:
The Gary Halbert Letter

Hi everyone. I am stuck in traffic here in Northern Virginia as I go to my English Class tonight. This happens a a lot in this area. We talked about what copy is and why it is so important to the internet marketer. Now I will give you three ways to improve your copy, and all of these are free. See you on the other side of the intro.

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Resources:

Michael Fortin
Michael Rasmussen: Email Promos Exposed
John Carlton
The Gary Halbert Letter
The Copywriter’s Guild

We have been through the capture page, the autoresponder, the list and building a relationships with those on the list. We are almost at the point of going to all the fun stuff, that is marketing. Before we get to that point, I want to share with you a skill you will have to develop.

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