Generate Leads Online: Some Paid Strategies…

Tuesday, October 5th, 2010 at 7:49 pm

If you have more money than time then you want to use some paid methods to generate leads online. It would be impossible to include all the paid ways to market in this article, because there are literally hundreds if not thousands of ways to market. I will give a few of the most popular and a brief overview of each one along with some advantages and disadvantages of each.

Just to clarify a little. There is a huge difference here between buying leads and using paid marketing to get leads. If you buy leads, you get a number of random people. However, if you are using paid marketing to create leads then people are voluntarily giving you their contact information.

Many of the paid ways to market rotate around Pay-Per-Click or PPC. These are small advertisements that are on many places on the internet. Each time a person clicks on your ad, then you pay for that click.

The most popular places to find PPC is on most of the major search engines and social media sites. The competition on the keywords determines the cost of each click. If many people want their ad to appear on the same keyword, the cost per click will be very expensive. The opposite is also true, if the competition on a keyword is low, the cost per click will be less expensive.

One of the top marketers today, Mike Dillard has said many times that if he had to start over what he would do, the first thing he would do is learn copywriting and then start learning PPC. It is a very powerful and one of the favorite marketing strategies of many marketers.

However, there can be a steep learning curve, and you can easily lose a lot of money at first. You need patience and the correct PPC training to learn this strategy to generate leads on auto-pilot everyday.

One of my favorite marketing strategies to generate leads is listbuilders. These are websites like ViralURL, ListJoe, and ListBandit. All of these are free to join, but to get the most out of them, you must pay about $200 to use it for one year. This is usually a one time offer you get when you first join.

Then every 3-days you can send an e-mail to number of their members (generally 3,000, but some are more some are less). You can do this for one complete year.

The great thing about listbuilders are they are super easy and take very l of your time. All you have to do is remember to send out the e-mails every 3-days. If an e-mail does not do that well, in 3-days you can send out another.

Out of the ones that I have tried and worked well for me are Viral URL and ViralAdStore. Every listbuilder also offers an affiliate program, so you can get paid by promoting the listbuilder. Normally, this is close to $100 for everyone who takes the one time offer (pays the $200 one time offer).

The next paid strategy is very similar to listbuilders, but you pay for each e-mail you send out. These are solo-ads in ezines. Ezines are newsletters that people receive through their e-mails. Many of the editors for the newsletters sell solo-ads. When you buy a solo-ad, the editor will send it to everyone who receives their ezine.

Since ezines are of different sizes, you could have your ad going out to as little as a few hundred to 100,000′s of people. The prices vary also. Some are just $20 others can be well over $1000.

The great part of solo-ads is it is going out to a lot of people. These ads stand alone. There are ads you can buy in the newsletter, but you are competing with other ads and the newsletter. Many have gotten amazing results using ezines, generating 1000′s of leads in one day and making a lot of sales in the process all from mailing out a simple e-mail.

Ezines can be very difficult to find. The best resource to find ezine is to become a member of Directory of Ezines. You can also use Google and search for ezines. There may be a waiting period before your ad runs. This can be a good sign of a good ezine if they have several weeks to months of a waiting list.

The most challenging part is to find a responsive ezine. It is best to sign up for the ezine yourself and see the ezine and the other solo-ads that are being bought. Then contact the owner and talk to them and buy a solo-ad.

The real test comes when your solo-ad goes out. If you get great results, you will want to continue to use this ezine. If the results are lacking then mark that ezine off and go find another ezine.

To get the best results from all of these you may not to improve your copywriting skills or hire a copywriter and test, test, and more testing. Soon you will be able to generate leads online on demand.