Have you come across the term Attraction Marketing and wonder what is that exactly? Lately, there is a lot of talk about the Law of Attraction since the release of the book and movie The Secret. However, does this have anything to do with attraction marketing? Let’s look at what exactly Attraction Marketing is.
What is Attraction Marketing
Attraction Marketing is when the marketer offers some information to the customer. This information is helping the customer with a specific problem while at the same time it is leading the customer to the service or product of the marketer. This allows the customer to see how the service will benefit them before they buy it.