Basic SEO Keywords
Since I have not discussed this much on my blog, let’s discuss some basic SEO. To keep this from being a very long post I will do this in parts. If you go to a bookstore, you can find SEO books that are close to a thousand pages long. So to do this in 500-1000 words is very difficult.
Over the spring and summer, I was working on an affiliate blog I set up, Magic Of Making Up Review. I did this to learn and become more familiar with SEO and how it works. I could rank within the first few pages of Google, some on the first page. However, some have fallen a little in the search engines due to not updating and building links to that website lately.
When I first came into internet marketing in 2008, and read an article on SEO, I had to google SEO to find out what it means. If you are in the same boat SEO just means Search Engine Optimization. Basically, it is trying to make a website rank higher in the search engines.
SEO is very complicated, and so many so-called experts will give you contradicting advice. In addition, you have a white-hat and black-hat SEO. White SEO is what the search engines approve of, while black-hat SEO are techniques, the search engines do not approve of. Once a search engine finds a site using black-hat SEO, they will punish the website, by either blacklisting the site or dropping its rankings.
In addition, the search engines only drop hints of what they consider important in their rankings. They do change their algorithm (the formula they use to know how to rank the sites) constantly, and this can totally change many practices in SEO. One example of this was the Panda Update earlier this year. Many websites like Ezine and other article directories took a huge hit after this update.
There are two parts of SEO, one is on-site SEO, and the other is off-site SEO. Much of the work with SEO is with off-site SEO. Many of the themes for WordPress take care of the on-site SEO automatically. There are some things you can do with on-site SEO that can help you rank higher, but much of it is already taken care of in WordPress.
One important area of SEO is keywords. A keyword is the word or phrase that people would enter in the search engine to find information for that subject. The trick with SEO is to find a highly searched keyword that has little or no competition. You can still rank a site with very high competition. It just takes more work, and you must stay constant with this.
One of the easiest ways to rank a site is by SEOing (is that a word), the website title. This is using a keyword or phrase as your title of your website. For example, let’s say you wanted to rank a site in internet marketing. So, you go buy the URL www.internetmarketing.com (of course this is already sold, just using it for example purposes). It will make it much easier to rank for that keyword. So when someone types in internet marketing or related words in the search engine, your website will rank very high with little work.
If you go and enter internet marketing into Google right now, you will find that www.internetmarketing.com is ranked #2 behind Wikipedia. This is a capture page.
You can of course rank high for a keyword, even if it is not in between the www and .com part of the URL. You should still have the keyword in the URL and the title of your blog post. In WordPress, you will need to change the setting for this. Basically, the title of the blog post will be included in the URL. It will look like this: www.websitename.com/your_keyword.
If you search for BP Sender, you will find my website ranks above the www.bpsender.com website. I even rank above the company’s website. Of course, this is not a competitive keyword, and I ranked for it without really trying. I never built any backlinks to it.
This brings me to backlinks. Since this is getting a little long, I will write another post soon about backlinks. This is some basic SEO. If you liked this blog post or have a questions leave a comment below.
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