Have you come across the term Attraction Marketing and wonder what is that exactly? Lately, there is a lot of talk about the Law of Attraction since the release of the book and movie The Secret. However, does this have anything to do with attraction marketing? Let’s look at what exactly Attraction Marketing is.
What is Attraction Marketing
Attraction Marketing is when the marketer offers some information to the customer. This information is helping the customer with a specific problem while at the same time it is leading the customer to the service or product of the marketer. This allows the customer to see how the service will benefit them before they buy it.
That is the definition, but let’s look at an example of this. Let’s say you are a realtor. Of course, you will always be on the look out for new clients. You decide to use the Attraction Marketing model.
With selling a house can be fairly difficult in this economy. You give away or sell very cheaply a special report on how to sell your house in a down economy.
You then buy a short radio spot. In this you talk about the problems facing someone trying to sell their home now. Then you offer them special report.
Those interested in selling their home will come and get your special report. They read it and like it. When it comes time that they need a realtor, there is a good chance they will call you first.
Granted, this is over simplified a little, but in attraction marketing you are offering help to someone. This help will lead them to your service or product.
Attraction Marketing In Network Marketing
Since attraction marketing is huge in network marketing let’s take a look at this.
As with any marketing, you need to choose your target market. With network marketing, you target market is other marketers. I know exactly what you are thinking, “But Mole, they are already involved in their own company. They will not want to join my company.” However, what are the chances that they are struggling in their network marketing business?
The chances are good that they need help. In addition, since they are involved in network marketing, they are already sold on the business model. So you don’t have to explain to them what network marketing is. So, all you have to do is give them help.
What do most network marketers need? They need training. So, you offer them market training. MLSP is great here as there with the diversity of training that it offers.
This training will help them get leads. So all you need to do is show them how to get leads. Do this and they are going to be much more interested in what you do and more open to your company.
Not everyone is going to want to join your company, no matter how great it is. If a person is has a tattoo of the company across their chest, do not try to convince them to join your company. Just help them with marketing and make money buy offering them MLSP.
A Summary Of Attraction Marketing
In attraction marketing, you have to choose your target market and identify a need among your target market. Then you provide a solution to that need through information. You help those who step forward. Help enough people and you will receive what you desire in return.
Agree or disagree? Let me know you are alive by leaving a comment below.
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