5 Critical Elements of a MLM Marketing System

In network marketing the failure rate is very high; there are a number of reasons for this. However, you want to look at those who are succeeding and figure out how are they able to succeed. When you study and analyze those who are succeeding in marketing find there are 5 elements that are a must if you are going to have a successful network marketing business on the internet.

The very first thing is you must have is a web page and capture pages (sometimes called squeeze page) that promotes you and not your company. This website needs to have YOUR story, picture, videos, it must be about you. This allows those who are visiting your site to start building a relationship with you.

You cannot do this with replicated corporate websites. If you are promoted a replicated website from your company, you will fail. You must remember people do business with people that they trust.

What these websites will help you do is build a list. This is the second element needed. A list is a database of names and contact information. This allows you to contact your prospects. These are also your leads.

You must be able to contact these prospects and keep in touch with them automatically. You can do this with an auto-responder. What you are doing is building a relationship with them. You must build a relationship with your list before you can monetize your list.

A short phone call can help. If you do call, remember you are not selling anything. You are only getting more information about what challenges the person is facing with his or her marketing. This will allow you to offer them a solution with your marketing system. It should be a very short call, 20 minutes at the most.

Third, you need a streamlined sales funnel where you can promote additional income streams. These streams can be valuable tools, resources, and educational products that you will receive a commission on, but they will also help your prospect achieve their goals. You should have several and this should be on complete auto pilot (remember the auto-responder above).

Sometimes this is referred to as a funded proposal. It is a fact that over 95% of the people you meet have absolutely NO interest in your business opportunity. This is OK if you realize this, and you have a way to monetize those people who say no. This is critical in order to build a business on the internet.

Fourth, you must have a training platform and a duplicable marketing system. This is leverage. As you get new distributors in your down line, you must have a way to train them. You do not have time to hold their hands and take them through all the training they will need to be successful.

You need a way to teach them how to drive traffic to their websites through any marketing strategy they may choose. If you are unable to do this, they will leave, and you will not be able to retain anyone.
The duplicable marketing system will prevent your distributors from struggling setting up their websites, capture pages, and e-mail auto-responders. They need to be able to get plugged in and have the system up and running within a couple of hours and marketing. This will get money in your distributors’ pockets fast. This will increase your retention and your bottom line.

This last thing is you need to a natural and automated way of getting your primary opportunity in front of your prospects. Notice this is on the back end, not on the front end. When you present this to your prospect, you should have a built a relationship with them. This should be natural and automated.
Setting up a sales system that has all 5 elements can be daunting and challenging. It is impossible if you are not technological inclined. There are a lot of marketing systems you can use, but you must do your research and make sure it has these 5 elements.

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